DeFi Strategy & Protocol Economics Advisors · OBOL rating
Simplicity Group review
Simplicity Group is a UK and Dubai advisory founded in 2022 that offers go-to-market services and a tokenomics practice covering token economy design, Machinations-based modelling and tokenomics audits.
5.6/10
Weak
Score breakdown
Category rubric →- Published research and modelsweight 25%6.0avg 7.5
- Client-confirmed workweight 20%2.0avg 3.8
- Recent economics workweight 20%10.0avg 6.9
- Conflict-of-interest disclosureweight 15%0.0avg 1.7
- Named teamweight 10%7.0avg 6.0
- Transparent termsweight 10%10.0avg 8.0
this service category average across 15Score = Σ mark × weight. A criterion with nothing published scores 0. Methodology.
The evidence behind each mark
Scoring rules →| Criterion | Mark | What we found | Source | Checked |
|---|---|---|---|---|
| Published research and models | 6.0 | Publishes blog articles, a tokenomics course, a free browser-based token price simulator and a duplicable spreadsheet template, but no open-source code or papers. | simplicitygroup.xyz ↗ | 22 September 2026 |
| Client-confirmed work | 2.0 | 5 named client case studies (Folks Finance, Syntropyx, World of Dypians, Releaf, Focus Universal); only Dypius/World of Dypians lists Simplicity Group as a partner on its own Medium blog. | dypius.medium.com ↗ | 22 September 2026 |
| Recent economics work | 10.0 | Most recent dated economics work: the Folks Finance tokenomics redesign, delivered ahead of the token launch on 6 November 2025. The case study itself carries no date. | simplicitygroup.xyz ↗ | 22 September 2026 |
| Conflict-of-interest disclosure | 0.0 | No conflict-of-interest policy, independence statement or token-compensation disclosure was found on the home, about or tokenomics-consulting pages. | simplicitygroup.xyz ↗ | 22 September 2026 |
| Named team | 7.0 | Co-founders and directors Alex Fatuliaj and Daniel Malinovski are named, and Alex Fatuliaj has a public LinkedIn profile; no wider team or academic credentials are listed. | linkedin.com ↗ | 22 September 2026 |
| Transparent terms | 10.0 | Describes audit, design and modelling services, a six-week design flow, and entry prices (tokenomics from $5,000). | simplicitygroup.xyz ↗ | 22 September 2026 |
What we liked, and what fell short
Liked
- Publishes entry prices (tokenomics from $5,000; GTM from $5,000 per month) and a six-week design process
- Free simulator and tokenomics template available without sign-up
- Named co-founders with LinkedIn presence
Fell short
- Only 1 of 5 named clients confirms the engagement on its own channels
- Case study outcomes are stated as FDV or market cap, not structural metrics
- No conflict-of-interest or compensation disclosure; the firm also publishes 'top 5 tokenomics firms' rankings on its own blog